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A TITLE THAT STANDS OUT TO YOUR AUDIENCE AND ISN’T TOO VAGUE TO SEEM HELPFUL
EXPLAIN THE BENEFITS, ADDRESS THE NEED, OR CAUSE INTRIGUE
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(I) EXPLAIN THE MAIN QUESTION/PROBLEM THAT YOUR
POST WILL ANSWER (OR GIVE A PREVIEW OF THE PURPOSE
OF YOUR POST), OR (2) LEAD IN WITH A STORY OR A FEW
SENTENCES THAT SHOW YOUR PERSONALITY. JUST MAKE
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HEADING HELP, SO MAKE A BOLD POINT
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MEATY INFORMATION/STORIES IN THE BODY OF YOUR
POST WILL DELIGHT YOUR READERS AND HELP YOU WITH
SEARCH ENGINE OPTIMIZATION (SEO).
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BULLETED LIST OR NUMBERED POINTS ARE:
1. YOUR BEST FRIEND
2. BRINGING SEXY BACK
3. EASY TO READ
4. FUN FOR YOUR AUDIENCE
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IT IS SO GENIUS WHEN YOU ENCOURAGE PEOPLE TO TAKE AN ACTION
(LIKE TWEET A SPECIFIC QUOTE OR COMPLETE A CHALLENGE).
YOU CAN EVEN MAKE IT A SEPERATE, ADDITIONAL GRAPHIC OR DIFFERENT COLOR TO DRAW ATTENTION TO IT.
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DON’T FORGET THAT PEOPLE LIKE ACTIONABLE TIPS AND STORIES
POSTS WITH THIS KIND OF CONTENT GET SHARED MORE. ALSO, ADD SOME
LINKS TO YOUR OTHER APPLICABLE CONTENT-IT WILL KEEP PEOPLE
ON YOUR SITE LONGER. LINK TO OTHER HELPFUL BLOGS AS WELL.
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END WITH A TAKEAWAY (IDEA OR ACTION) THAT YOUR
AUDIENCE CAN TAKE WITH THEM. DON’T BE AFRAID TO
DEVELOP A DOWNLOAD OR RESOURCE WHEN APPLICABLE.
ASK QUESTIONS AND ENCOURAGE COMMENTS. BUT ONLYIF
YOU REALLY MEAN IT. AUTHENTICITY FIRST, MY FRIENDS.
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